Foundations – Mindset & Planning
1.1 Why Business Knowledge Matters for Designers & Engineers
• Converting from Engineering mind to Business Mind
• The difference between a freelancer, a business owner, and a brand
• Common traps: Undervaluing services, mixing personal/business money, no pricing strategy
1.2 When and How to Start Your Own Office or Firm
• Signs you’re ready (or not)
• Freelance → Firm evolution
• Business models: Studio, partnership, design & build, consultancy, virtual firm
• How to start?